America 1919-Chapter 712 - : 245, The Retail Battle Begins
Chapter 712: 245, The Retail Battle Begins
If you want to venture into the shipbuilding industry in the United States, then you need to know the situation of this industry in the United States.
So, on the second day, Donnie called on Café Jackson to investigate the current situation of the shipbuilding industry in the United States.
Café Jackson was somewhat surprised by Donnie’s request, after all, he had never thought that Donnie would fancy entering the shipbuilding industry.
However, having been by Donnie’s side for so long, Café Jackson had come to understand Donnie’s character well, and the best thing to do when it came to Donnie’s decisions was to simply follow Donnie’s instructions without doubting them.
Because Donnie did not like anyone to negate his ideas!
Wanting to get involved in the shipbuilding industry was inevitably going to be time-consuming, and Donnie was not in a hurry to set up a shipyard right away, he would just deal with things one by one.
...
When November arrived, Donnie welcomed the first major gain of the year.
The Apollo Chain Company, after more than half a year of upfront training and preparation, reached the time for opening.
After the company’s research, Donnie finally decided to place Apollo Chain’s headquarters in Kansas City, Kansas State.
Kansas State, as one of the central states in the United States, is located right in the middle, which allowed the headquarters of Apollo Chain to have the best view of the chain market across the nation.
“To avoid a situation like that of Mashang Evans, it is still necessary to put more of our own people in the company!”
On the train to Kansas City, Helen looked at the data about Apollo Chain and said to Donnie.
Donnie nodded, “This has already been taken care of, the talent reservoir that Robert is responsible for has been established, and these people will gradually join Apollo Chain in the next one or two years.”
“One Mashang Evans incident is enough!” Helen said, “The simultaneous expansion of 2,000 retail stores, I guess companies like A&P and Sears Roebuck will definitely take action!”
Donnie chuckled, “Before coming here, I received a call from Duster Boqi, and these two companies are already taking action. They’ve called several daily chemical product companies, hoping to target our supply channels!”
Helen also showed a smile, “That means Duster Boqi is quite capable, at least he has spared us a lot of trouble in this matter!”
Donnie nodded his head.
While Apollo Chain was being prepared, Duster Boqi led the Apollo Company’s procurement department, shuttling among various American daily chemical companies, aiming to secure their sales rights in advance and signing contracts; in terms of profit, Apollo Chain offered the maximum sincerity by waiving all shelf fees for the first year!
Indeed, because of this decision, many daily chemical companies, snack companies, and beverage companies smoothly reached cooperation terms with Apollo Chain.
Of course, it was also because Apollo Chain gave up the first-year shelf fees that it asked for much higher penalties in case of breach of contract.
“If they can’t affect us through supply channels, then the remaining method is sales!”
Helen analyzed.
“There’s nothing new with retail wars in sales, it’s just a price war!”
Donnie had already prepared for this, he had even allocated $10 million in cash to Apollo Chain especially to cope with this potential situation.
When Donnie, Helen, and their entourage alighted from the train, Duster Boqi was waiting at the station with the company’s senior management for Donnie!
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“Boss!”
“Let’s talk about anything at the company!”
Donnie said, instructing directly among the crowd.
“Yes!”
Under the leadership of Duster Boqi, Donnie and his group made their way to Apollo Chain’s headquarters in Kansas City.
It was a seven-story office building, modest compared to the twenty or thirty-story skyscrapers in New York, Apollo Chain’s headquarters indeed seemed a bit humble.
This was also reflected in the price.
The total cost of the Block Building in New York, including the land, was $35 million, while this office building only cost Apollo Chain $500,000!
Even so, this office building was already considered a decent one in Kansas City!
Actually, in the beginning, Duster Boqi had suggested to Donnie that during the early stages of Apollo Chain’s start-up, there was no need to set up such a headquarters, it could simply be rented.
Donnie, however, had his own thoughts.
Apollo Chain was a newly established chain company, which in the minds of Americans could not compare to companies like A&P and Sears Roebuck.
Consumer habits are not so easily changed.
On the same street, with the same distance and the same prices, people would certainly choose to shop at the convenience store they usually go to.
Changing such consumer habits requires a complete shift in people’s thinking.
A headquarters that looks impressive can give people a sense of grandeur, whether people from the East or the West, everyone hopes to buy cheap products from upscale brands!
“A&P and Sears Roebuck have both introduced shopping voucher activities during this period, with which you can buy the products you want in their convenience stores at a 20% discount!”
Upon entering the company’s conference room, Duster Boqi immediately informed Donnie of the situation he knew.
