"President Qin, the substance we’re currently researching has a significant effect on whitening teeth and removing tartar. However, we haven’t extracted it yet and are unsure of the specific components."

Zhou Qiang reported.

His face was filled with excitement. Since beginning his research, Zhou Qiang only felt that the path to discovery was becoming increasingly smooth.

As long as he’s given more time, this substance will surely be extracted. By then, Celestial Fortune Toothpaste will definitely be truly developed, overpowering other toothpastes.

"Hmm, continue with the research."

Qin Yun smiled and said, "If the results are good, you won’t be short of bonuses!"

"Thank you, President Qin." Hearing this, Zhou Qiang quickly expressed his gratitude.

His desire for money was much greater than Li Kahe’s.

Watching Zhou Qiang leave, Qin Yun thought to himself, "Procter & Gamble Company doesn’t just deal in shampoo; they’re also involved in the toothpaste industry. If Celestial Fortune’s toothpaste comes out, I wonder how much more their market share will decrease?"

This time, Procter & Gamble came to take him on, even targeting Celestial Fortune Shampoo online.

If it were any other shampoo brand being targeted, one can imagine there would be no resistance.

Brands like Rejoice and Head & Shoulders have occupied such a vast market for decades, rooted deeply in the minds of many with numerous loyal customers!

How many brands across Hua Country can truly compete?

Back then, numerous competitors were either acquired by Procter & Gamble or suppressed, allowing them to secure their dominant position.

However, Celestial Fortune Shampoo is different. Its results are astonishing, crushing other shampoos in the market, without any false advertising. Qin Yun dared to showcase the effectiveness of Celestial Fortune Shampoo live on streaming platforms to dispel rumors!

So, Procter & Gamble’s strategy is useless against him!

"I guess Procter & Gamble must be a bit anxious now." Qin Yun thought with satisfaction. 𝘧𝘳𝘦ℯ𝓌𝘦𝒷𝘯𝑜𝑣𝘦𝓁.𝒸𝘰𝓂

Helplessly watching their market shrink while the opponent’s expands must be an uncomfortable feeling.

...

Just as Qin Yun had anticipated, Procter & Gamble was indeed feeling quite anxious.

They hadn’t expected that Celestial Fortune Company would be so confident in their shampoo, publicly live streaming its effectiveness for an entire month!

One can imagine that after a month, the market share of Celestial Fortune Shampoo would increase even further!

What they didn’t know was that Qin Yun had already issued orders for Celestial Fortune Shampoo to launch a low-priced version, which would further capture the low-cost market from Rejoice and Head & Shoulders.

"Tom, how is the laboratory’s research on Celestial Fortune Shampoo going?" asked a white man, looking at someone.

"Jack, please give our researchers some time."

Standing up, the man said helplessly.

Even though Procter & Gamble has some capacity to reverse-engineer, it’s obviously not easy.

First, they need to discover the special hair-growing substance, and after they discover it, they need to understand how it’s produced.

Without knowing the formula, it’s basically impossible to extract it.

Celestial Fortune Shampoo was derived after Li Kahe and others extracted it from numerous materials, which involved a stroke of coincidence aided by the Wealth Gathering Array.

It can be said that the chances of Tom and the others’ plans succeeding are extremely slim.

If it were so easy to crack, then everyone would do so, and there would be no need for any products to be produced in the market.

"F**k!!!"

Jack was furious, yet at the same time, felt powerless.

The business world has various competitive strategies, such as pricing tactics, sales channel suppression, etc., but now these have no effect on Celestial Fortune.

Celestial Fortune Shampoo’s live streaming is an open strategy; everything is under the camera. Whatever they intend to do in secret is impossible.

As they were talking, suddenly a man walked into the office.

"Edward, isn’t it rude to just walk in like that?"

Looking at the man, Jack frowned and said. He was in a terrible mood, and even the slightest thing would set him off.

"Oh, Tom, I must say, I have something very important here," the man shrugged, "Of course, you can decide whether I say it or not."

"If you talk any more nonsense, I’ll shove this remote control in your mouth." Tom said with a gloomy expression.

Upon hearing this, the man dared not speak further and quickly mentioned the matter.

"Toothpaste?"

Upon hearing this, Tom’s expression changed slightly.

"Yes, Tom, from what I’ve learned, that damn Celestial Fortune Research Institute’s toothpaste research has reached a critical stage and may soon break through. I’ve investigated thoroughly, and once they break through, this toothpaste’s effectiveness will surpass all other toothpastes in the market."

Previously, with the emergence of Celestial Fortune Shampoo, Procter & Gamble had surely done some investigation, eventually finding out it was developed by the Celestial Fortune Research Institute.

He then had this man investigate, and the man brought back such information.

Toothpaste also concerns them—Crest holds ten percent of the entire toothpaste market in Hua Country! That’s quite significant in scale.

In other words, out of over a billion Hua Country citizens, more than a hundred million use Crest toothpaste.

Initially, the research by Celestial Fortune Institute wasn’t surprising, and they wouldn’t have paid much attention, as many engage in this line of research.

But with the example set by Celestial Fortune Shampoo, which proved highly effective in treating hair loss and promoting growth,

if this toothpaste truly breaks through, in their hearts, it might also have a significant impact like Celestial Fortune Shampoo.

Subconsciously, they had no doubts about this potential.

After a thoughtful silence, Jack asked in a deep voice, "They haven’t developed it yet, have they?"

"No, but judging from their progress, it seems close," the man replied.

"Good! Since it’s not developed yet, we still have a chance!" Jack said in a deep voice.

Once it’s truly developed and the patent is applied for, there won’t be much they can do.

"Oh, Jack, what do you mean?"

The man asked with confusion.

"Use your donkey’s brain to think about what I mean?" Jack looked at the man in front of him and cursed.

...

At the Celestial Fortune Medical Research Institute, Zhou Qiang, along with his team, was deep into their research, filled with enthusiasm.

Zhou Qiang had previously started his own toothpaste brand, and after developing it, he even sought sales channels himself. However, starting from scratch in today’s society is an extremely challenging endeavor.

Unless there’s an absolute advantage, after a person uses it, they won’t switch to another. Otherwise, the difficulty of starting from scratch is too great.

After failing and going bankrupt, Zhou Qiang calmed down and began doing other work, though he hadn’t let go of his own ideas.

After seeing an advertisement for Celestial Fortune Institute, he brought along a few of his former partners to continue the research there.