Ke Fei was truly stunned by the box office success of "The Road to Climb". 𝙧𝙚𝙚𝔀𝒆𝓫𝓷𝙤𝓿𝒆𝙡.𝒄𝙤𝓶

To be honest, it is not a perfect film, especially since the female protagonist’s suicide should have conveyed a sense of tragedy. However, a commercial film should not end this way.

But in this film, the atmosphere seemed to be likened to the college entrance exams, which was the only protagonist, and the younger sister’s success marked its success.

Ke Fei also went to watch it himself.

Indeed, the editing was extraordinarily brilliant. It did not confuse the audience at all. It seemed as if the editor covered the viewers’ eyes with a cloth, allowing them to see a vague silhouette, and then quickly unveiled the scene in the next shot.

This way, the audience does not have to be distracted by guessing the plot; instead, they are drawn in by the partially hidden storyline, like a fool probing the path ahead while someone cautiously leads them, without worrying about stepping in the wrong place, and the anticipation is not prolonged for too long.

The plot also interspersed with humorous scenes and sweet yet unpretentious romance, the core of commercial films. It simply deepened the film’s core a bit.

"It is truly ninety minutes of pleasure," said Ke Fei.

The film had excellent word-of-mouth.

The box office grossed 220 million, which did not even place it in the top four hundred on the total box office chart, meaning it was not outstanding; however, it was highly popular, with nearly everyone who watched it on social media or friends’ circles sharing their thoughts.

Gu Jiahui’s company’s team analyzed: "The storyline is very good, and the director’s editing is worth a hundred million. The box office performance was less than ideal because, first, it was released during a non-peak period; if it had been released during the winter or summer breaks, the box office would have doubled; second, the promotion was inadequate, and the director and actors were not very well-known."

An excellent film and television work often relies on both luck and marketing to become a big hit.

In short, "The Road to Climb" lacked good marketing and a bit of luck.

If Gu Jiahui had not added six million to the promotional budget, the movie would not have received such a high screening rate initially.

Even good wine fears a dark alley.

The director of "The Road to Climb," Wang Sheng, also received industry recognition and was reportedly flooded with numerous scripts.

Guanghong Media also ran director management, so Gu Jiahui immediately sent someone to talk to him, wanting to sign him under their banner.

Wang Sheng, however, had great foresight, politely declined Gu Jiahui’s olive branch, and decided to establish a studio with his friend Luo Yishan.

Besides the director, the leads also benefited.

Sheng Tang received many advertising, interview, and script audition invitations; Qian Zhe Lin’s situation was quite similar.

Qian Zhe Lin even received an offer to be the male lead in an idol drama, with the female lead being a current popular young actress.

He is determined to become an idol and thus decided not to act in films anymore; he accepted the idol drama.

Sheng Tang still plans to act in films.

In the company, Sheng Tang also encountered her former agent, Ye Yongying.

Ye Yongying’s expression was peculiar then; she lowered her head and walked past Sheng Tang without provocation.

Ye Yongying had also heard of the profits from "The Road to Climb," and her boss was ecstatic about the massive earnings. Even if she wanted to say some cynical words, she couldn’t find the words.

A tenfold profit return is high in any industry.

In terms of return rate, this film was extremely successful.

As for Ai Xiao, she angrily cried for a long time.

"I should have insisted; otherwise, I could be playing the female lead now like Qian Zhe Lin," Ai Xiao regretfully wished she could bang her head against the wall.

Even though she knew it was her boss’s investment, she had a grudge against the director and Sheng Tang, so she didn’t perform sincerely and maintained an improper attitude.

She thought it was just a lousy film.

Who would have known this lousy film would turn out to be a box office dark horse! She heard the male lead role Qian Zhe Lin got next would be opposite a national idol actress, and his rise to stardom was just around the corner.

From then on, Ai Xiao could never catch up to Qian Zhe Lin and Sheng Tang anymore.