Chapter 539: Chapter 525: He Instantly Lost Interest!

"Ding dong ding dong~"

The shop door was gently pushed open, and a cold wind whooshed in from outside. The wind chimes hanging on the glass door swayed violently, immediately producing a series of crisp and pleasant clinking sounds.

Ding Suqin, who was busy tidying up the drink cups behind the small counter, looked up towards the door. Seeing a man in a suit, she subconsciously thought he was one of the office workers from nearby, coming to buy a drink for afternoon tea!

Lately.

To cater to some customers who only want to buy iced drinks.

The shop now basically sells iced drinks all day long.

A small counter was specially set up for this, allowing customers to queue directly to buy iced drinks.

Of course.

The main counter also allows customers to order food and buy iced drinks at the same time.

With a warm smile, she politely asked, "Hello, welcome! Are you here to buy a drink? Which kind would you like?"

"Hello, I’m not buying a drink."

The man in the suit smiled slightly, clarifying his intention: "I’m here to see your boss. Is Boss Huang in the shop?"

"Yes."

With a smile, Ding Suqin nodded and shouted towards the direction of the kitchen: "Boss, someone is here to see you."

Hearing this, Huang Tao looked up for a glance, the man looked familiar, but he couldn’t quite place him.

After all, with so many customers coming and going each day, aside from a few who leave a strong impression, how could he remember who everyone is?

But ever since his little shop got popular, more and more people have been coming to see him.

First, it was Chairman Yang Jiaqing, then a bunch of celebrities, followed by reporters from the Wenling Morning News, and then a first-tier celebrity and the Marketing Manager of Sichun Dairy, and now it’s this man before him.

Since the person took the trouble to come during non-business hours, they must have something to discuss with him.

So!

With the principle of "treat guests with hospitality," he should at least offer some hospitality.

"Xu Hao, I’ll leave things to you three. I’m stepping out for a bit."

Huang Tao instructed, then walked out of the kitchen.

Lynch approached with a smile, introducing himself: "Hello Boss Huang, my name is Lynch, and I’m currently starting a business."

As he spoke, he didn’t forget to hand over a business card.

Huang Tao took it, glanced at it, and invited him to sit: "Please have a seat, Mr. Lin."

"May I ask why Mr. Lin has specifically come to see me?"

Ding Suqin poured two glasses of warm water, brought them over, and placed them in front of Huang Tao and Lynch.

"Thank you~"

Sitting down at the nearby dining table, Lynch thanked her while also smilingly stating his purpose for the day: "Recently, I noticed that Boss Huang’s restaurant has been very popular online! However, I discovered an important issue, which is that when it comes to doing business, you don’t seem to have particularly good strategies."

"I’ve specially done a detailed survey of your shop, Boss Huang, and the daily turnover should be over a hundred thousand, with a profit margin of about sixty percent."

"Honestly, owning such a restaurant offers limitless possibilities."

"But!"

At this point, Lynch abruptly changed his tone: "There is a certain cap on the turnover at your shop. No matter how good the business is, with a lack of manpower and the limited space, I think the turnover cap would probably stop at about one hundred and fifty thousand."

Lynch’s viewpoint was quite fair, and Huang Tao found himself agreeing with it.

He nodded in approval, wanting to hear more of his insights.

Lynch picked up the glass of warm water from the table, took a sip, and confidently continued: "I can help you, Boss Huang, overcome this bottleneck. With my help, your shop’s income could at least increase several-fold, potentially multiplying several times over, don’t you think?"

"Oh?"

Huang Tao raised an eyebrow, and his handsome face couldn’t help but show a hint of disbelief.

Noticing Huang Tao’s doubts, Lynch gave an embarrassed yet polite smile: "I know, Boss Huang, that you probably have doubts about what I’ve just said."

"How about this, let me briefly share my thoughts."

"First! You need to increase the prices of the dishes in your shop."

"This is the simplest and most effective way to increase turnover in a short time."

"Things like braised meals and other dishes could go up by 10 yuan, pan-fried buns by 2 yuan, porridge by 5 yuan, and cold drinks by 5 yuan. It’s not a problem at all."

"Then you could open another branch. But this branch must be on Yintai Road, with luxurious decoration, taking the upscale route."

"Only in such a setting, coupled with your culinary skills, could a bowl of Yellow Croaker Noodles sell for 198 yuan, and it would still be packed every day. Just like Xinrong Restaurant here has set up a noodle shop in Lu City, where a bowl of Yellow Croaker Noodles sells for 128 yuan and is still popular, isn’t it."

Watching Lynch enthusiastically paint a picture of the future for him...

Alright~

Huang Tao admitted it!

He lost interest all of a sudden!

As far as he was concerned, raising prices... 𝐟𝐫𝕖𝗲𝘄𝚎𝗯𝕟𝐨𝕧𝐞𝚕.𝕔𝕠𝐦

It’s one of the lowest types of marketing gimmicks.

Of course.

This doesn’t mean that this move would be ineffective, as he mentioned, that’s how Xinrong Restaurant operates, and it works, but it’s still a bit far from being packed every day.

Another point.

He has this long-held belief that in order to raise the prices of the dishes, the prerequisite should be an increase in material costs.

If the material costs don’t rise, and you suddenly increase prices...

Perhaps you can rely on the deliciousness of the dishes to retain a crowd of disgruntled old customers.

But in the end, it will backfire.

So when the other party suggested this price increase, Huang Tao internally dismissed the idea right away.

Lynch, oblivious to the change in Huang Tao’s expression, continued talking vigorously: "Aside from these, I also suggest, Boss Huang, that you quickly start the delivery business too. That way, it can increase the turnover of the shop..."

Before Huang Tao could reply, Lynch went on: "Oh, right, Boss Huang, I noticed that your shop doesn’t seem to have a recharge service, does it?! This recharge business, you need to get on it quickly as well. The recharge could be like topping up 100 yuan to get a 10 yuan discount or enjoy a 5% discount. Given the reputation of this small shop, opening up a recharge option would surely bring in a considerable cash flow in no time."

These words did catch Huang Tao’s interest.

Recharge discounts...

Seem to be a pretty good suggestion.

Many businesses have this kind of marketing campaign to retain their old customers while also attracting some new ones.

Although Huang Tao’s shop doesn’t currently lack customers, organizing a marketing campaign every now and then is necessary.

It’s a way to give back to both new and loyal customers!

Feeling a bit thirsty from talking, Lynch drank all the warm water in the cup and looked at Huang Tao with a smile, asking, "Boss Huang, what do you think?"

"Very nice."

Huang Tao politely said, "But your ideas and my ideas still have some discrepancies."

Lynch was taken aback: "Discrepancies? What discrepancies?"

"To be honest with you, I’m not at all interested in your ideas of raising prices and taking the upscale route."

Huang Tao smiled slightly and got up, saying, "Sorry, I have to get back to work. Please see yourself out!"

These words made Lynch furrow his brows into a straight line.

Before coming here, he had done his homework and thought that his plan for the future development of the restaurant would surely win Boss Huang’s favor, which is why he went out of his way to visit.

After all, nobody would turn down money, and nobody would complain about making too much money.

Yet Boss Huang actually refused!

Lynch felt a bit dazed as he left the shop, unable to wrap his head around or figure out what went wrong.

In fact, the problem was quite simple!

Just like Huang Tao said, he never planned to take the upscale route, much less raise prices.

As a man with a Kitchen God System, letting everyone enjoy the food he makes was his life’s greatest pursuit.

Earning money is certainly important, but likewise, spiritual pursuit is indispensable.

Equally important!

For him to sell a bowl of Yellow Croaker Noodles or other dishes at hundreds of yuan...

Sorry!

He really can’t do it.

After watching Lynch leave, he returned to the kitchen to continue his work.