Meanwhile!

After lunch, Ding Lingyun, the person in charge of Sichun’s Taobao operations, returned to his desk and started checking the backend order curve...

He didn’t know until he looked at it.

He was shocked at what he saw...

The order volume curve kept climbing, almost showing exponential growth!

Seeing this, Ding Lingyun suddenly realized something was amiss.

Something’s not right!

Usually, a daily order volume of 300 would be the maximum!

But this noon, it was already close to 3,000 orders.

And it’s still continuously rising!

At this rate...

Conservatively estimated, today’s order volume could easily exceed 5,000 orders.

It’s not impossible to break 10,000 orders...

Even breaking 5,000 orders can compete with Double 11 sales.

It might even surpass it!

This year’s Double 11, their Sichun flagship store’s 24-hour order volume was barely 5,000 orders.

To be honest and not afraid of being laughed at!

Among these 5,000 orders, quite a few were purchased by hiring people to falsely boost the numbers!

Ding Lingyun looked at the sudden increase in sales, feeling lost.

That’s right!

Even as the operations manager, he couldn’t immediately tell if the surge was due to sudden traffic or if a competitor was intentionally playing tricks.

After all, the year-end promotions are just around the corner!

The employees, upon seeing the situation, were just as puzzled, and instinctively thought that this surge in sales and traffic was the result of Ding Lingyun investing money in advertising for the flagship store!

Tan, full of smiles, curiously asked, "Boss, where did you place the ads? The effect is so good that our flagship store suddenly increased so many sales."

Ding Lingyun: ???!!

Beyond comprehension, he said with a bitter smile, "The ads placed are the same as before..."

"Ah..."

The other employees all widened their eyes.

Astonished!

They knew very well that the traffic brought by the previous ads could absolutely not support today’s huge transaction volume.

That’s strange!

Where did all this traffic come from?

Could it be the boss hired fake orders?

It shouldn’t be!

After all, historically, fake orders were only hired for major official events like Double 11; it wouldn’t happen at other times.

Moreover, if fake orders were to be hired, the boss wouldn’t handle it himself; he would delegate the task to them.

They murmured puzzledly, "Boss, then this traffic..."

"Honestly, I’m just as confused as you all right now."

Ding Lingyun admitted, "I can’t tell if this sudden traffic is platform support or competitors intentionally causing trouble."

"But from current indications, platform support can be ruled out. As for whether competitors are playing tricks, it’s hard to say. The backend shows that the traffic is mainly concentrated in Zhejiang Province, mainly from Wenling City, with some from other provinces and cities, but not much."

Tan asked worriedly, "Boss, if it’s competitors causing trouble, what should we do?"

"Don’t panic; it’s just my personal speculation."

Ding Lingyun reassured, "But there are many suspicious points about this. If competitors really are causing trouble, would they be dumb enough to have orders placed from the same region?"

That makes sense!

Still worried, they suggested, "Boss, should we report this first, just to let the manager be aware?"

"Hmm, that’s okay too. You guys organize the data and send it to the manager."

Ding Lingyun thought about it and agreed that reporting might be better to avoid being blamed later for not reporting if something happens.

Tan, seeing the boss’s instructions, quickly organized the backend data.

He compiled all the data up to last night and sent it via email to the manager.

Although Sichun Company’s headquarters is in Jing City,

soon enough,

the materials were delivered to market department manager Wen Jiarui’s office.

Looking at the order curve of their milk sales on various online platforms suddenly surging,

Wen Jiarui was also puzzled.

Lately, there haven’t been any promotional activities from the marketing department...

How did the sales suddenly increase so much on various online platforms?

This left him quite puzzled!

Just then...

The office phone abruptly rang, the "ring ring ring" sound echoing through the market department’s office.

This call was from the marketing department manager’s office.

Wen Jiarui immediately answered the phone with a smile, "Hello, Old Jiang, it’s me."

Sichun Company has been established for over thirty years; all department managers have come a long way together, and their relationships are quite good.

The moment he finished speaking, he heard the inquiry from the marketing department manager Jiang Zhi on the other end: "Hey, Old Wen, there’s something I want to ask you. Starting from last night, has there been some anomaly or sudden surge in the sales of our pure milk on major e-commerce platforms?"

Upon hearing this, Wen Jiarui was slightly surprised.

He was curious about how Jiang Zhi knew about this?

After all, he just received the sales data from various platforms!

Could this surge in sales be related to the marketing department?

He inquired with interest, "Old Jiang, the sales on various online platforms have indeed risen significantly since last night. So, did your marketing department do something remarkable?"

"Old Wen, this matter is hard to explain over the phone. How about I come to your office to talk about it?"

Jiang Zhi on the other end suddenly said, indicating there’s something he needs to discuss in detail.

However, judging from Jiang Zhi’s tone, it seemed something delightful.

Which was enough to suggest that this must be a good thing!

"Sure, I’ll wait for you in the office."

After nodding and agreeing, Wen Jiarui hung up the phone and continued to review the data in front of him.

Moments later, the employees in the market department’s large office saw the marketing department manager Jiang Zhi striding into their market department manager Wen Jiarui’s office with a stack of documents in his hands.

Wen Jiarui smiled and stood up to greet him, "Old Jiang, come in, have a seat."

"Old Wen, here’s the material. Take a look."

Jiang Zhi placed the documents on Wen Jiarui’s desk, sitting down while continuing to play the mystery, "Once you see it, you’ll understand."

Curious, Wen Jiarui picked up the documents and began to look through them.

After finishing!

He immediately understood the source of the sales surge this time.

It turned out that a restaurant in Wenling City launched a mung bean milkshake, and because it was delicious, customers asked about the brand of milk used in the mung bean milkshake. The restaurant owner said they used their milk, which led those customer fans to naturally guide traffic to the Sichun Company...

He never imagined that the words of a restaurant could have such a magical effect?

It completely overturned his perception!

He was so shocked that he felt a bit dazed, slightly incredulous: "The increase in our milk sales is actually due to the words of a restaurant owner in Wenling City? If you hadn’t shown me personally, Old Jiang, I wouldn’t believe it..."

Jiang Zhi laughed, "I was just as shocked when I saw it!"

Wen Jiarui and Jiang Zhi exchanged glances and said, "Should we talk to the general manager about this? Our company isn’t like those famous imported milk brands, well-funded and able to afford top celebrities to endorse our milk. This wave of free traffic seems pretty good!"

In the end, the two decided to discuss it with the general manager.

Therefore...

Each holding a stack of documents, the two managers left the market department manager’s office and headed towards the general manager’s office.