PREVIEW

... ng. And you?" I pointed at a baby-faced MBA student in the front row. "You’re the weird chaperone trying to sell a Shampoo at a rave."

"Want in?" I advanced to a slide of Axe body spray’s Bom Chicka Wah Wah campaign. "Don’t sell deodorant. Sell the idea that spraying this chemical garbage on your pits makes you the guy who crashes prom with a motorcycle. Is it true? Who cares."

A graduate student raised her hand. "Isn’t that manipulative?"

"Yes," I said. "Next question." ...

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