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... er progressive. To broaden their brand recognition, they created the concept of a “brand mascot” and invited a master artist Xuan-Daozi. After three revisions, the decided first draft was a mascot.

This first draft featured a chubby little pig holding a coin.

After the Luodi Merchant Guild introduced their brand mascot, their fame indeed grew significantly. When many other businesses learned of it, they followed suit, creating their own unique mascots.

One such business w ...

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