PREVIEW

... ed to surge after posting on Twitter.

Atsuta Atsushi was baffled, he didn’t understand why just posting a tweet could lead to such a spike.

Is Twitter’s promotional effect really that significant?

"But it shouldn’t go any higher, today seems to have exhausted the purchasing power of his fans, even if it tops the Oricon daily chart, the exposure gained won’t be enough to maintain this sales growth."

From the back-end data, Atsuta Atsushi saw numerous repeat purchas ...

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