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... the character and personality of the persuader. Pathos represented the emotions of the audience. Logos represented the logic of persuasion. If one was asked which of these three was the most important, the answer was obviously ethos, the character and personality of the persuader.

If a madman passing by said, “If you keep building the tower, God will be angry, and you will be struck with divine retribution," the workers and administrators would not bat an eye and would only focus on the ...

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