PREVIEW

... significantly amplified the word-of-mouth effect for films," Feng Qi analyzed. "Many movies that investors were initially optimistic about ended up not even recouping their costs when released, despite featuring seventy or eighty top-tier celebrities."

Tang Li felt deeply about this phenomenon.

In the last few years of her past life, many film celebrities gradually shifted to television, accepting high-paying roles in TV series, partly because they no longer had the box-office ap ...

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