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Made In Hollywood - Chapter 552: Rise and Fall
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Chapter 551: Negative Impact
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Chapter 553: A Huge Gap in the Weekend Box Office
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... weekend—it’s often the single highest-grossing day during a film’s theatrical run, especially for non-sequels.
No matter how overwhelming the pre-release publicity may be, audience word-of-mouth takes time to build. Quite a few box office hits, after a full day of screenings and sharing on Friday, generally see peak attendance on Saturday.
Correspondingly, Saturday is also the busiest day for every commercial theater chain.
At the Nokia Theatre in Los Angeles, no employee ...
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