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Movies can sell more tickets if they are rated PG-13 or lower. Families prefer to see a movie that their children can enjoy.
This was one of the reasons why Disney became the strongest movie company for the next three decades. They used this advantage to take over their competitors.
Some Warner Bros shareholders hope that The Hangover will be rated PG-13. Because it would be more profitable.
Of course, R-rated can be profitable too. Se7en, which was just release ...
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