PREVIEW

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“What did you say? They lowered their retail price to 259 USD and started giving out games with their console?! The reason they gave is rebranding?! What is its new brand concept?”


After hanging up, Feng Yu felt speechless. Sony’s former brand concept was ‘Digital, dreams, and kids,” which is also their targeted customers.


But now, Sony changed it to “the ever-present value.”


Sony’s former brand concept is considered reasonable, and it is in line with the ...

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