PREVIEW

... ls showdown, the league scheduled the Cavaliers vs. Warriors rematch as the season opener.

Promotions for the game kicked off early, with the league's marketing machine in full swing. Even though the NBA remained a 'Nike league', Adam Silver clearly wanted Under Armour to continue growing its presence.

This was because of one critical, looming matter — Adidas' jersey sponsorship deal with the NBA was set to expire at the end of the season.

In a world without UA's rise, Ni ...

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