PREVIEW

... y difficult to control the reviews, inevitably leading to a decline in the film’s word of mouth.

The IMDB rating fell below 8 points.

Many negative and aggressive soft articles also began to surface.

After all, with new films being released continuously, competitors also needed market space to profit.

Various hype marketing strategies, including those of Martin and Jolie, aimed to attract audiences to theaters as much as possible during the opening weekend, and a ...

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