Brother Dao Took the Entertainment Industry by Storm, Fans Beg Me Not to Kill Anymore
Chapter 717: Xiao He’s Gangster Confirmed, Marketing Comparable to Dogs Watching Movies
"Has our marketing really reached such unscrupulous levels now?"
Xiao He clutched his chest, trying his best not to pass out.
At this moment, the short video had finished playing and started auto-playing again. The sharp, slightly off-key voice of the marketing account gave Xiao He an even bigger headache. He couldn't help but rub his temples, pleading with Sister Liu, "Sister Liu, pause it, pause it. It's making my brain hurt!"
Sister Liu obligingly turned off the phone screen.
Xiao He finally felt the world become much quieter.
He could finally breathe some fresh air.
"So, don't tell me this is our company's new marketing tactic for the movie."
After a moment of relief, Xiao He asked again.
Because the current domestic marketing and promotion for fast car shadow 7 was the responsibility of Linghui Entertainment, Xiao He didn't believe their operations department didn't have a hand in this.
Oh, he seemed to have seen the likes just now—at least five hundred thousand. It was a trending video, so there was probably funding used for special promotion...
But, but, why this kind of video?
It's so cringe!
What was that about Gang members actually being his fans and going to the cinema to support his movie... Such forced rhetoric was obviously movie marketing for fast car shadow 7! How was this any different from the exaggerated marketing of 'bringing a dog to the cinema, and the dog ended up crying'?
Passersby aren't idiots; how could they not see through it?
Besides, what did he have to do with those foreign Gangs?
Huh???
Sister Liu seemed to see through Xiao He's confusion. She shrugged and said very sincerely, "This really isn't from our operations department. It's from other accounts. The subsequent traffic was organic; people enjoyed watching it, so it kept getting pushed more and more."
"Huh?"
Xiao He's hands were shaking. "So it's organic traffic?"
Then how many people have seen it?!!!!
"Actually, we don't quite understand why marketing accounts would randomly say those Gang members went to support you." Sister Liu felt a bit helpless as she analyzed it for Xiao He. "It might be because a rumor about you being a 'gang prince' was very prevalent overseas last year. The discussion was extremely high on foreign networks, so when these marketing accounts captured overseas information and wrote their scripts, they intentionally included this content, forcing a connection to attract traffic."
"Ga-gang prince... Dead memories are attacking me."
Xiao He finally remembered that incident and facepalmed.
When he became a hit overseas last year due to Twelve Mirrors, a group of Chinese netizens who loved to stir up trouble promoted him as a gang prince with influence in both the legal and illegal worlds, claiming his background was incredibly powerful. It caused quite a bit of amusement at the time, and when marketing accounts brought it back to China, it prompted even more trolls to go overseas to 'help the rumors along.'
However, overseas netizens weren't idiots either, and there were honest people from China helping to explain. So, by the end, many people overseas knew it was just a meme, a joke that shouldn't be taken seriously.
And naturally, it wasn't easy for Xiao He's side to actively clarify such an absurd rumor. So in the end, they just let it go, letting it fade away with the internet's information trends and hide in the corners of the web as a quirky anecdote. 𝚏𝗿𝗲𝐞𝐰𝚎𝕓𝐧𝚘𝘃𝗲𝐥.𝐜𝚘𝕞
In the end, who would have thought that after a year, it would be dug up by these bored marketing accounts!
And hyped up to be so popular again!
"Uh, actually, the main thing is..."
As Sister Liu spoke, her expression became a bit strange. "Our operations team immediately checked the foreign networks and found that this matter actually seems to be true. Passersby overseas really did capture images of those Gang members."
Xiao He:?
Mind-boggling things happen every year, but there seem to be an exceptional amount this year.
"It actually happened? Then it should just be those guys having a group outing; what does it have to do with me—"
Xiao He was utterly baffled and simply took out his phone to check the situation on foreign networks.
Before he could check the accounts, he saw a bunch ❀ Nоvеlігht ❀ (Don’t copy, read here) of private messages from Ban Zheyu on a related social media platform.
【Ban Zheyu: Brother Xiao, my sister and I are going to the cinema to support you!】
This was a message sent before they went to see fast car shadow 7.
Then, about two hours later, he sent another message.
【Ban Zheyu: Wow, Brother Xiao, you're actually a Double Agent! Riding the bike in the castle was just too cool! You have no idea how many people in the cinema cheered and screamed the moment you crashed through the window on that bike. My sister was so excited she almost jumped up! Since it's the last installment of fast & furious, I really felt a bit teary-eyed at the end. I think if I get the chance later, I'll go back and binge-watch the entire fast & furious series, and then watch it in the cinema one more time!】
Xiao He skimmed through it; the rest was just a mini-essay of Ban Zheyu's thoughts after watching the movie.
He suddenly found it a bit funny.
Even though they had exchanged contact info after the last incident and didn't need to communicate in such a troublesome way anymore, the other party still treated his private messages on this platform as a diary and a notepad.
Sometimes the behavior of certain fans is truly polite, restrained, and quite interesting.
However, in the next moment, Xiao He saw the photo following the mini-essay.
【Ban Zheyu: Reporting, Brother Xiao! I heard today that a Gang was having a group outing at the neighboring cinema to watch the movie, so I ran over to take a look, and it turned out to be true! So, Brother Xiao, your underlings are already this powerful! They actually bought out the box office at the cinema here! So many people saw them! It's truly shocking! But don't worry, Brother Xiao, I will definitely not tell anyone else about your subordinates!】
Xiao He:?
Xiao He immediately opened the photo and finally saw the legendary "Gang Movie Outing" photo—
In the image was a slightly unfamiliar street background. Of course, that wasn't important.
The main thing was that on this street, there was a group of colorful, unruly-looking guys huddled at the entrance of the cinema smoking, as if waiting for something.
Many of those guys were covered in tattoos, with cold eyes and sharp, mean facial features. One could tell at a glance they were tough characters not to be messed with. Others looked rather listless with dark circles under their eyes, appearing as if they hadn't rested well; they were thin, looking like they could be blown away by the wind...
In short, while these guys didn't fit the popular image of high-cold gangsters in suits, they certainly weren't good people either. Instead, they looked very much like desperate criminals with nowhere to go.
Simply by gathering there, without saying a word, their presence alone was enough to draw attention and make passersby voluntarily avoid them out of fear.
No wonder it had garnered so much attention on foreign networks.
Xiao He's mouth twitched.
And the marketing accounts hadn't even posted the actual videos and photos circulating overseas!
Presumably, because this group really looked fierce and ugly, unlike good people or the high-class Gang members in films, the accounts intentionally used clips from movies when making their videos to downplay the danger and increase the entertainment value.
Except—
Xiao He kept zooming in on a certain corner, his eyes repeatedly scanning a part of the photo, until he finally confirmed one thing.
"It's the guys we met that day!"
Xiao He gritted his teeth.
"These people are Moses's men!"
Moses really is asking for it! I should have sent him to prison on my way back to China!